Agricultural land in India has delivered some of the most consistent inflation-adjusted returns of any asset class over the past two decades. It also carries full income tax exemption on agricultural earnings under Section 10(1), and capital gains protection on rural land that most investors in equities would find remarkable. Despite all of that, farmland has remained largely inaccessible to urban investors, not because the asset was wrong, but because every system around it was broken. Dealyards, launched in March 2026 by Avyaya Proptech Private Limited, is the first platform in India to build a proper investment infrastructure around farmland. The result is a category that finally works the way investors always expected it to.
THE MARKET REALITY
Before Dealyards, a prospective farmland buyer in India faced a process with no fixed rules, no data, and no accountability. Pricing was arbitrary. Title clarity depended entirely on which broker you hired and what documents the seller chose to share. State-specific land laws, which vary across all 28 states, were explained only when something went wrong.
The best farmland deals, the ones in growth corridors near infrastructure development, never reached organised channels. They circulated through broker networks that valued information control over investor outcomes. The result was a market that was technically open but practically closed to anyone without deep local connections and significant risk tolerance.
That is the market worth over Rs. 6.4 lakh crore growing at 12 to 15 percent. And virtually none of that growth was reaching investors through a system they could trust. Dealyards was built to change the supply side, the demand side, and the trust layer all at once.
INSIDE THE DEALYARDS PLATFORM
The platform is the work of CA Jatin Kapoor, a finance and compliance professional with 15 years of experience in GST, internal controls, and project financing. Kapoor applied institutional discipline to a category that had operated entirely on instinct.
Dealyards operates as a curated investment platform, not a listing aggregator. Over 75 percent of its inventory is exclusive, meaning the farmland it shows investors is sourced directly from landowners and is not available on any other platform. The current inventory of 100-plus verified listings is targeted to grow to 500 by year-end.
Every listing passes Dealyards' internal legal review before it appears on the platform. Investors can go further with two tiers of formal due diligence: a Rs. 999 basic package covering ownership verification, Jamabandi records, and revenue maps, or a Rs. 9,999 complete package with a 30-year title search, NOC procurement, Girdavari records, and full documentation review. This is institutional-grade legal preparation made available at a retail price point.
For investors who cannot or choose not to buy a full parcel, Dealyards offers fractional ownership through a Limited Liability Partnership structure. Two or three qualified investors co-own a property through an SPV, with shares defined by investment amount, rental yield distributed proportionally, and a structured exit mechanism through re-listing on the Dealyards platform. This is a first for India's farmland category.
The Deal Buddy network extends Dealyards' reach without adding fixed cost. External partners, including wealth managers, financial advisors, and real estate professionals, refer qualified investors to the platform and earn a 2 percent commission per closed deal. The model scales on performance, not headcount.
A NEW ERA OF TRANSPARENCY
The platform's market intelligence tools go beyond listings. A 25-year historical comparison module charts farmland appreciation against gold, Sensex, mutual funds, fixed deposits, and residential and commercial real estate. The comparison is direct and documented. In well-located corridors, farmland has consistently outperformed most traditional categories on a risk-adjusted basis.
Dealyards' primary focus is Alwar, Rajasthan, chosen for specific, verifiable reasons. Rajasthan has no agriculturist status requirement for land purchase, making it accessible to anyone. Alwar sits within 2.5 hours of Delhi. NH-48, NH-248A, the Eastern Rajasthan Canal Project, and the Delhi-Mumbai Industrial Corridor are all actively improving the region's infrastructure and agricultural productivity. Land in Naugaon and Chikani belts currently enters at Rs. 10 to 50 lakh per bigha, with 8 to 15 percent annual appreciation documented over the past decade.
Rs. 200 crore in transactions facilitated. 90-plus investors served. 4.8 out of 5 satisfaction rating. 35 percent repeat investor rate. These are the numbers behind the platform, not projections.
CLOSING
How to Access the Platform
Dealyards is live at www.dealyards.in. Verified farmland listings are available to browse immediately. Due diligence services start at Rs. 999. The advisory team can be reached on WhatsApp at +91 70117 38281 for investment consultations, site visit planning, or fractional ownership enquiries.
The farmland category always had the fundamentals. Now it has the system to match.